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Thursday, November 16, 1972 12:00 AM
McLuhan, Marshall H.
Director, Centre for Culture and Technology, University of Toronto
The End of the Work Ethic
A couple of jokes and comments about the function of jokes in society. A discussion of the old objective journalism and the new subjective journalism. The topic, "The End of the Work Ethic" and how it relates to the new information environment. Changes in the nature of the job. The concepts of play and recreation. Many references to current media issues, events, and the people involved. The role of "culture heros." A multitude of philosophical thought and speculation, included with examples, anecdotes and literary and historical allusions in describing current cultural and scientific evolutions and revolutions in our society. Back to "objective" vs. "immersion" journalism. Future shock as "culture lag."
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