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SPONSORS:
Hill & Knowlton
Intel Corporation
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Thursday, May 07, 2009 12:00 PM
Social Media and Corporate Trust:
Challenge & Opportunity
An Empire Club Lunch 'n Learn Experience
Fairmont Royal York Hotel, Ontario Room
Could your company withstand an attack launched on YouTube or Twitter? Fact: 'mommy bloggers' forced a pharmaceutical company to cancel an ad campaign. Fact: a blog photo caused a restaurant to close. Fact: disasters are seen in virtually real-time on YouTube. And just consider: the power of social media was unleashed to elect a US President.
Organized and individual actions using online social networks are proving their power daily. But how can a corporation manage its reputation in this instant environment? Who should employees, stakeholders, and investors trust - and who do they trust?
 Moderator Boyd Neil, Senior Vice President and Director National Corporate Communications Practice, Hill & Knowlton will be leading an in depth discussion with panelists:
 Suzanne Fallender, Manager Corporate Responsibility, Intel Corporation USA
Peter R. Aceto, President & CEO, ING DIRECT Canada
Tom Watson, Senior Writer, Canadian Business Magazine.
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